Adstream launches full operations in Hong Kong
Feb 15, 2011
Adstream has taken a further step in Asia by announcing the
decision to implement its own operations in Hong Kong.
The expansion is a response to the increased interest and
investment of global brands and agencies in the Chinese media
market, with Adstream clients in the region (which include Colgate,
Nike, Hewlett Packard, Nokia, Procter & Gamble and agencies
such as JWT and Y&R) demanding further services in management
and delivery of digital TV and Print advertisement in Hong Kong and
in Mainland China.
The new Adstream entity will be headed by Christine Sterk, newly
appointed as Managing Director, effective March 1st2011.
Christine brings solid experience in the South East Asian market,
having successfully founded AsiaOnTime, the Adstream Licensee and
clear market leader in Malaysia.
Moritz Wuttke, COO for Adstream, said "We have analysed and
listened to our clients in the West and most importantly in Hong
Kong and China and decided to adopt a service model to respond more
closely to their requirements. We will build the necessary support
to satisfy the domestic demand from publishers and agencies and
leverage our experience in more than 90 countries. We welcome
Christine with her enormous amount of experience bringing the Hong
Kong Print market to the next level."
Christine Sterk said "I am thrilled about joining Adstream in
their visionary international expansion. More than ever, Asia
is a key region to any global organisation and there is a clear
demand from companies operating in Hong Kong and across China to
access Adstream's know-how. I am very pleased we can now offer our
full portfolio of services to clients whether their business are
local, regional or global."
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